Movviva

Consumer Health Data Privacy Notice

Last updated: June 15, 2026 · Version 2026-06-15

1. Consumer health data we may collect

Depending on how you use the Services, consumer health data may include:

• fitness and wellness goals;
• Movement Profile answers, such as activity level, confidence, mobility priorities, schedule, and training location;
• workout plans, assigned tracks, focus blocks, and equipment settings;
• workout logs, including sets, reps, weights, duration, effort/RPE, completion status, missed workouts, and notes;
• general mobility, strength, balance, conditioning, and consistency information;
• communications you send us that relate to fitness or wellness; and
• device or integration data if you choose to connect an optional third-party service.

Movviva is not designed to collect medical records, diagnosis, treatment, physical therapy, pain-management, or emergency information. Please do not submit that information through the Services.

2. Sources of consumer health data

We collect consumer health data directly from you, from your use of the Services, from workout logs or preferences you enter, and from third-party integrations only if you choose to connect them.

3. Why we collect and use consumer health data

We collect and use consumer health data to:

• provide general fitness, strength, mobility, and wellness services;
• generate Movement Profile results, training tracks, equipment swaps, progression recommendations, and weekly recaps;
• maintain workout history and show progress;
• support safety rules, including pausing activity and referring out when concerning symptoms are reported;
• provide customer support;
• improve, debug, secure, and analyze the Services;
• create aggregated or de-identified insights; and
• comply with law and enforce our terms.

4. Sharing of consumer health data

If you explicitly connect Apple Health in the iOS app, Movviva can write completed strength, cardio, and stretch sessions to Apple Health. This integration is optional and disabled by default. Movviva does not read Apple Health data in the current version. You can disable future exports in Movviva and manage Apple Health permission in device settings.

We may share consumer health data with service providers that help us operate the Services, such as hosting, database, authentication, email, analytics, payment, support, security, video, and AI-assistance providers, subject to appropriate restrictions. We may also disclose information where required by law, to protect rights or safety, in a business transfer, or with your consent.

The categories of service providers and third parties that may receive consumer health data include cloud infrastructure and security providers such as Cloudflare; database, authentication, storage, and edge-function providers such as Supabase; payment processors such as Stripe; email providers such as Loops and Resend; product analytics providers such as PostHog; error monitoring providers such as Sentry; authentication providers such as Google and Apple; app stores; media or video hosts; customer-support tools; and AI-assistance providers such as Anthropic or OpenAI if those features are enabled. Movviva does not currently have affiliates that receive consumer health data.

We do not sell consumer health data. We do not share consumer health data for targeted advertising, cross-context behavioral advertising, or any commercial purpose beyond providing, improving, securing, supporting, billing for, and legally operating the Services. We do not provide employers or Teams customers with individual workout logs or Movement Profile details unless you expressly authorize it or law requires it.

5. Your rights

Depending on applicable law, you may have the right to confirm whether we collect, share, or sell consumer health data; access that data; request deletion; withdraw consent; or appeal a decision. To make a request, email [email protected].

We will respond as required by applicable law. We may need to verify your identity before fulfilling a request by matching your account email and asking for limited additional information, such as recent account, subscription, or workout-history details. If you use an authorized agent, we may require written permission or power of attorney showing that the agent may act for you, and we may require you to verify your own identity directly.

If we deny a request, you may appeal by replying to our decision email or emailing [email protected] with the subject line "Privacy Appeal."

6. No geofencing around healthcare facilities

Movviva does not use geofencing around healthcare facilities to identify, track, collect data from, or send messages to consumers based on visits to those facilities.

6A. Retention of consumer health data

Movviva retains consumer health data only as long as reasonably necessary for the purposes described in this notice, unless a shorter or longer period is required or permitted by law.

Consumer health data category	Typical retention period
Movement Profile, track recommendation, workout logs, RPE/effort, plan history, and training preferences	While your account is active, then up to 2 years after last activity or account closure unless deletion is required sooner or retention is legally permitted.
Support messages or feedback containing fitness or wellness context	Usually up to 3 years after the support matter closes, unless needed longer for legal, safety, or dispute reasons.
Security logs and backups that may contain consumer health data	Security logs are usually retained up to 1 year. Rolling backups are generally retained up to 90 days, though deleted data may persist temporarily until overwritten.

7. Changes

We may update this notice from time to time. If we make material changes, we will provide notice as appropriate.

8. Contact

Questions or requests may be sent to [email protected].